Microsoft's early history is defined by deliberately sabotaging their own software in such a way so as to make it look like their competitors's software was at fault for any incompatibilities. They built their global success not on building superior products, but on deliberately building inferior ones and just pushing their competitors out of the arena entirely.
Capitalism does not inherently ensure quality products, quite the opposite is usually true.
Apple acts on behalf of its customers when that means acting on its own behalf. Apple - like the other warlords - cares ultimately about its shareholders, and if its shareholders' interests diverge from its customers, the shareholders will always win.
That's true of every tech firm, but only Apple has built an "ecosystem" - a great walled fortress that keeps the bandits out when Apple wants to, but once Apple lets them in, it keeps Apple's customers from escaping.
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